ELI’S NIGHT SHIFT FROZEN PIZZAS

Eli’s Night Shift is the evening evolution of one location of Eli Zabar’s Essentials, a daytime cafe that transforms into a bar and restaurant after 6 PM that is run by Eli’s son Oliver Zabar. I designed the brand identity, logo, and menus for Night Shift. I also developed branded grocery packaging specifically for Eli’s Night Shift products, extending the brand into the retail shelves under the larger Eli Zabar and Eli’s Market umbrella.